Building a next-generation community bank
We revolutionized a beloved 60-year-old brand, transforming it into a cutting-edge financial service organization.
Our visual identity draws inspiration from Wellby members' aspirations, Houston's diverse communities, and their history in space exploration and engineering.
Together with the Supermoon creative team (Mike Hambleton and Alex Mustacich), the core of my efforts revolved around reimagining the visual identity, where I infused creative thinking, a distinctive style, and craft into new graphics, illustrations, photography, and a host of other elements.
Impact
Our project received the most significant credit union industry recognition for brand work from the Credit Union National Association, including two Diamond Awards for "Best Logo" and "Best Re-Brand / Corporate Identity" for 2022.
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Creative / Art Director
San Francisco Bay Area
michele.miotto@gmail.com
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