Sephora Skincare Campaign
The campaign was created to teach clients how to tackle their skin problems by focusing on major skin concerns and the ingredients that can help.
Project: Photography / Landing Page / Social Media / Email
Art Direction
Concept
Content Design
Art Direction
Skincare happens in the bathroom, it's an intimate moment. It's not glamorous, it's messy, it's casual. The campaign look and feel celebrates authenticity and relatability. Using light and soft colors like an early morning in the bathroom.
Customers know their skin concerns but may not be familiar with all the ingredients or solutions available, so we created a buying guide to break down current skin solutions in an approachable way.
Customers know their skin concerns but may not be familiar with all the ingredients or solutions available, so we created a buying guide to break down current skin solutions in an approachable way.
Customers know their skin concerns but may not be familiar with all the ingredients or solutions available, so we created a buying guide to break down current skin solutions in an approachable way.
Landing Page Drivers
The campaign was introduced through email and social media which were also used to direct customers to the buying guide.
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Creative / Art Director
San Francisco Bay Area
michele.miotto@gmail.com
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