Levi's - Global Campaign

Rarely do we get the chance to work on a project that spreads a crucial environmental message. And what's even more exciting is that we teamed up with six incredible influencers at the forefront of activism and sustainability.

What we did
Global campaign
Film
Photography
Digital Campaign

Art Direction

The problem is global clothing consumption, which has doubled in the past 15 years, primarily due to the rise of fast fashion. This crisis takes a toll on the environment and the people who end up stuck in a cycle of buying, wearing something once, and then tossing it into landfills.

To bring this concept to life, we've created a short film showcasing the six young influencers shaping the future of activism and sustainability. You'll see spots featuring Jaden Smith, the rapper, and co-founder of Just Water; Marcus Rashford MBE, the philanthropist and advocate for underserved youth in Britain, who also happens to be a star for Manchester United; Emma Chamberlain, the popular YouTuber who's all about thrifting and upcycling; Xiye Bastida, the passionate climate activist; Melati Wijsen, the inspiring entrepreneur; and Xiuhtezcatl Martinez, the talented hip-hop artist.