Novi by Facebook - Global Campaign

I'm from Brazil and frequently make international money transfers. Over time, I've consistently encountered a significant gap in the market – exorbitant fees and a certain level of uncertainty, as funds often seem to vanish into a financial limbo for days.

But this campaign and product have been crafted with my concerns in mind! I was wholeheartedly on board to become a part of this industry change.

So, what is Novi, you may ask? Novi is an app that revolutionizes sending and receiving money across borders, making it simpler, entirely free, and virtually instantaneous. What sets Novi apart is its profound social impact. It primarily caters to individuals from lower-income countries who toil abroad and send crucial funds back home to support their families and loved ones.

Role: Art Director

What we did
Film
Photography
OHH
Social

This product launch campaign was monumental! We've brought together a film, an expansive OOH campaign, a dynamic presence across social media and digital platforms, and much more. What you're about to see is just a glimpse of the vast body of work we've crafted.

If you're eager to dive deeper, whether you want a closer look at any specific aspect or behind-the-scenes insights, or if you're hungry for additional creative ideas, don't hesitate to reach out. I'm proud of all we created and thrilled to have had the privilege of leading various facets of this project.