Customer Experience Optimization
Pottery Barn Navigation UX/UI Redesign
About and Goals
Pottery Barn is an upscale home furnishing store chain with retail stores in the United States and other countries. PB crafted collections offer a wide range of stylish indoor and outdoor furniture, accessories, decor and more.
I joined forces as Senior UX/UI Designer to redesign the user experience of the site’s global navigation.
Strategy and Content
Research and comparison of online stores
Current customer data/metrics and clicking patterns review
New Navigation Strategy
Creation of new information architecture/hierarchy of content
Wireframing and Prototyping
Rough visual representation of strategy achieved by sketches
Followed by wireframes selection–photoshop mockups and interaction using Invision
Executive reviews and feedback implementation
Coordination with developers