Customer Experience Optimization

Pottery Barn Navigation UX/UI Redesign

June 2017

About and Goals

Pottery Barn is an upscale home furnishing store chain with retail stores in the United States and other countries. PB crafted collections offer a wide range of stylish indoor and outdoor furniture, accessories, decor and more.

I joined forces as Senior UX/UI Designer to redesign the user experience of the site’s global navigation.

Strategy and Content

Competitor Analysis
Research and comparison of online stores

Customer Analysis
Current customer data/metrics and clicking patterns review

New Navigation Strategy
Creation of new information architecture/hierarchy of content

Wireframing and Prototyping

Wireframing
Rough visual representation of strategy achieved by sketches

Prototyping
Followed by wireframes selection–photoshop mockups and interaction using Invision

Executive reviews and feedback implementation 

Testing

Next Steps

Coordination​ with developers

Implementation